Which of the following is a characteristic of a product-oriented company?Select one:a.Focuses on customer needs and preferencesb.Emphasizes innovation and product featuresc.Prioritizes competitor analysis

To answer the question, we need to analyze the characteristics of a product-oriented company.

a. Focuses on customer needs and preferences: This characteristic is not typically associated with a product-oriented company. Instead, a customer-oriented company would prioritize understanding and meeting customer needs and preferences.

b. Emphasizes innovation and product features: This characteristic aligns with a product-oriented company. Such a company would prioritize developing and improving its products, focusing on innovation and enhancing product features to attract customers.

c. Prioritizes competitor analysis: While competitor analysis is important for any company, it is not a defining characteristic of a product-oriented company. Competitor analysis is more commonly associated with a market-oriented or competitor-oriented company.

Based on the above analysis, the correct characteristic of a product-oriented company is b. Emphasizes innovation and product features.