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As a project manager, your team has been tasked to come up with a new service that increases customer engagement by 4% within one year. The team implements a new service, a website has gone live, catalogs have been printed and delivered, orders have been received, and customer engagement starts to go up. A year later, customer engagement has increased by 2%. What is this an example of?1 pointA failed project landingA successful implementation of OKRs A failed project launchA successful project landing

Question

As a project manager, your team has been tasked to come up with a new service that increases customer engagement by 4% within one year. The team implements a new service, a website has gone live, catalogs have been printed and delivered, orders have been received, and customer engagement starts to go up. A year later, customer engagement has increased by 2%. What is this an example of?1 pointA failed project landingA successful implementation of OKRs A failed project launchA successful project landing

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Solution

This scenario is an example of a failed project landing.

Here's the step-by-step reasoning:

  1. Objective: The goal was to increase customer engagement by 4% within one year.
  2. Implementation: The team implemented a new service, launched a website, printed and delivered catalogs, and received orders.
  3. Outcome: After one year, customer engagement increased by only 2%.

Since the project did not meet the specified objective of a 4% increase in customer engagement, it did not fully achieve its goal. Therefore, it is considered a failed project landing.

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