What is the first step in building a customer persona?Answer choicesSelect only one optionREVISITConduct researchCreate a fictional characterDefine the persona's goalsIdentify the persona's pain points

What is a customer persona?Answer choicesSelect only one optionREVISITA semi-fictional representation of your ideal customerA real-life customerA fictional character created for marketing purposesA customer's online profile

Which of the following is NOT a common method of conducting research for building a customer persona?Answer choicesSelect only one optionREVISITSurveysInterviewsFocus groupsGuessing

How does a customer persona relate to the buyer's journey?Answer choicesSelect only one optionREVISITIt helps businesses understand how their target customers make purchasing decisions and what factors influence those decisions at each stage of the journeyIt helps businesses understand how their target customers use their productsIt helps businesses understand how their target customers interact with their competitorsIt helps businesses understand how their target customers perceive their brand

Which of the following is NOT a benefit of using customer personas?Answer choicesSelect only one optionREVISITBetter understanding of customer needsImproved product developmentDirect increase in salesMore targeted marketing

What is a buyer persona?Your customersA fictional representation of your ideal customerA summary of your last 10 customersPeople who aren't a good fit for your business