Which of the following is an advantage of a banner exchange program?This type of question contains radio buttons and checkboxes for selection of options. Use Tab for navigation and Enter or space to select the option.optionAIt allows site owners to accumulate credits toward free ad placements.optionBIt allows site owners to track the effectiveness of banner ad placements.optionCIt drives business away from competitors' sites.optionDRevenue gained through a banner exchange program is essentially tax-free.
Question
Which of the following is an advantage of a banner exchange program?This type of question contains radio buttons and checkboxes for selection of options. Use Tab for navigation and Enter or space to select the option.optionAIt allows site owners to accumulate credits toward free ad placements.optionBIt allows site owners to track the effectiveness of banner ad placements.optionCIt drives business away from competitors' sites.optionDRevenue gained through a banner exchange program is essentially tax-free.
Solution
The advantage of a banner exchange program is option A: It allows site owners to accumulate credits toward free ad placements. This is because in a banner exchange program, you place other sites' banners on your site, and in return, your banner is placed on other sites. This exchange often works on a credit system, where you earn credits when your site displays banners, and you spend credits to have your banner displayed on other sites. Therefore, it essentially allows you to accumulate credits toward free ad placements.
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