Whizz Corp. wishes to introduce a new hybrid car into mature markets in developed countries with the goal of gaining mass-market share quickly. Which of the following pricing strategies would help the firm meet its goal?A.Market-skimming pricingB.Market-penetration pricingC.Market-segmentation pricingD.Cost-plus pricing

The best pricing strategy for Whizz Corp. to gain mass-market share quickly in mature markets of developed countries would be B. Market-penetration pricing.

Here's why:

A. Market-skimming pricing: This strategy involves setting high prices for a new product to skim maximum revenues layer by layer from segments willing to pay the high price. This strategy is more suitable for products that have an exclusive or luxury appeal, not for a product aiming for mass-market share.

B. Market-penetration pricing: This strategy involves setting a low price for a new product to attract a large number of buyers and a large market share. This seems to be the most suitable strategy for Whizz Corp. as they want to gain mass-market share quickly.

C. Market-segmentation pricing: This strategy involves setting different prices for different segments of the market. This could limit the company's ability to gain mass-market share quickly as it might not appeal to all segments of the market.

D. Cost-plus pricing: This strategy involves adding a standard markup to the cost of the product. While this ensures profitability, it doesn't necessarily help in gaining market share quickly.