Interviews, surveys, and observation are considered sources, whereas publications, magazines, and newspapers are considered sources of market research.

_____________ sources refer to research that has been written by experts for a specialized audience, published in peer-reviewed journals or by respected publishers, and containing well-supported, evidence-based arguments. Fill in the blank.

Which of the following is characteristic of a popular source?Group of answer choicesMay be credible.Audience is scholars, researchers, and professionals in the discipline.Peer-reviewed.Usually include an abstract, list of resources, and charts or graphs to illustrate research

Which of the following is a source of primary marketing research information?Group of answer choicesa questionnaire survey.trade journals.government statistics.business publications.Next

Which of the following is characteristic of a popular source?Group of answer choicesMay use citations or references. Online sources link to supporting sources.Scholarly language and academic terms/jargon is used.Often found in scholarly journalsMany references are included at the end of the article.

Which of the following is characteristic of a scholarly source?Group of answer choicesPurpose is to entertain, persuade, provide general information, or sell an item/concept.May use citations or references. Online sources link to supporting sources.Audience is scholars, researchers, and professionals in the discipline.May be credible.