Lately, you have focused on brands and why they are valuable for digital marketing. You learned that a brand is the foundation of a digital marketing strategy and guides all of a company’s marketing and sales efforts. Brand success is essential to the success of a company.Consider what you have learned about brands, and then analyze a brand you consider successful. The brand may be one you learned about in this course or one that you find online.For this discussion prompt, write one to two paragraphs (100–200 words) about: Which brand you selectedWhy you chose this brandWhat makes the brand equity positiveHow you would describe the brand’s value systemThe key characteristics that make this brand successfulThen, visit the discussion forums to check out what others shared, and choose two posts to comment on and discuss.

Consider what you have learned about e-commerce in this course, and then reflect on your own e-commerce experiences.For this discussion prompt, think about a positive e-commerce interaction you experienced.Write two or more paragraphs (100–200 words) about: Why this e-commerce interaction was positiveWhat attracted you to this brand?Why do you trust this brand?Then, visit the discussion forums to learn about your peers' experiences, and reply to at least two posts.

Take a moment to reflect on your personal brand. What are the key strengths and skills that make you unique? How do you want others to perceive you in your professional life? Write down three qualities or achievements that best represent your brand, and think about how you can showcase these in your daily interactions and online presence.

QUESTION 9What is the first step in building a strong brand, from the options listed below:Elicit proper customer responses to the brand Ensure identification of the brand with customers and an association of the brand in terms of product class, benefits or customer need within the mind of the consumerEstablish the totality of brand meaning in the mind of the consumer by strategically linking a host of tangible and intangible brand associationsCreate a relationship between the brand and the customer so that the brand knows who to segment, and ultimately target

What is brand? Why do brands play a particularly important role in high-involvement purchase decisions? (5 marks)

Brand equity is determined by four aspects of a brand, which includes:Multiple Choicebrand awareness.perceived problems.asset base.brand quality.market value.