________________ attempts to create an association between a stimulus (e.g., brand name) and some response (e.g., behavior or feeling).Question 2Select one:a.Classical conditioningb.Modeled conditioningc.Iconic rote conditioningd.analogous conditioninge.Vicarious conditioning
Question
________________ attempts to create an association between a stimulus (e.g., brand name) and some response (e.g., behavior or feeling).Question 2Select one:a.Classical conditioningb.Modeled conditioningc.Iconic rote conditioningd.analogous conditioninge.Vicarious conditioning
Solution
The correct answer is a. Classical conditioning. This is a type of learning process that was first described by Ivan Pavlov. In classical conditioning, a stimulus that initially produces no particular response is associated with another stimulus that does produce a response. Over time, the first stimulus comes to produce a similar response even when the second stimulus is not present. In the context of marketing, this might involve creating an association
Similar Questions
______________ attempts to create an association between a response (e.g., buying a brand) and some outcome (e.g., satisfaction) that serves to reinforce the response.Question 1Select one:a.Iconic rote conditioningb.Vicarious conditioningc.Operant conditioningd.Modeled conditioninge.Classical conditioning
In classical conditioning, the tendency of a new stimulus that is similar to the original conditioned stimulus to elicit a response that is similar to the conditioned response is known asMultiple choice question.recovery.generalization.discrimination.shaping.
Classical Conditioning theory focuses on the learning of:Group of answer choicesNone of these responses.Involuntary emotional or physiological responses.Consequences of actions.Voluntary emotional or physiological responses.
Classical conditioning is the type of learning in which a person links two or more stimuli and
It involves repeatedly pairing an unconditioned stimulus (which unfailingly evokes a reflexive response) with another previously neutral stimulus (which does not normally evoke the response). a.) Operant conditioning b.) Classical conditioning c.) Observational learning d.) Imprinting
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