Which of the following statements accurately describe first-, second-, and third-party data? Select all that apply.1 分Second-party data comes from outside sources that did not collect it directly. Third-party data comes from outside sources. One drawback of third-party data is that the data-gathering methodology may not be disclosed. An associate records first-party data when receiving direct feedback from customers.
Question
Which of the following statements accurately describe first-, second-, and third-party data? Select all that apply.1 分Second-party data comes from outside sources that did not collect it directly. Third-party data comes from outside sources. One drawback of third-party data is that the data-gathering methodology may not be disclosed. An associate records first-party data when receiving direct feedback from customers.
Solution
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Second-party data comes from outside sources that did not collect it directly: This statement is incorrect. Second-party data is data that is collected by a company or entity directly from its customers or users, and then sold to another company or entity. It is not collected by outside sources.
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Third-party data comes from outside sources: This statement is correct. Third-party data is data that is collected by entities that do not have a direct relationship with the user or customer the data is being collected on. These entities collect data from a variety of sources and then sell it to other companies.
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One drawback of third-party data is that the data-gathering methodology may not be disclosed: This statement is correct. Since third-party data is collected by entities that do not have a direct relationship with the user, the methods used to collect this data may not be disclosed, which can lead to questions about its accuracy and reliability.
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An associate records first-party data when receiving direct feedback from customers: This statement is correct. First-party data is data that is collected directly from customers or users by the company or entity that they have a relationship with. This can include data collected through direct feedback, surveys, website analytics, and other direct interactions.
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