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Which of the following statements accurately describe first-, second-, and third-party data? Select all that apply.1 分Second-party data comes from outside sources that did not collect it directly. Third-party data comes from outside sources. One drawback of third-party data is that the data-gathering methodology may not be disclosed. An associate records first-party data when receiving direct feedback from customers.

Question

Which of the following statements accurately describe first-, second-, and third-party data? Select all that apply.1 分Second-party data comes from outside sources that did not collect it directly. Third-party data comes from outside sources. One drawback of third-party data is that the data-gathering methodology may not be disclosed. An associate records first-party data when receiving direct feedback from customers.

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Solution

  1. Second-party data comes from outside sources that did not collect it directly: This statement is incorrect. Second-party data is data that is collected by a company or entity directly from its customers or users, and then sold to another company or entity. It is not collected by outside sources.

  2. Third-party data comes from outside sources: This statement is correct. Third-party data is data that is collected by entities that do not have a direct relationship with the user or customer the data is being collected on. These entities collect data from a variety of sources and then sell it to other companies.

  3. One drawback of third-party data is that the data-gathering methodology may not be disclosed: This statement is correct. Since third-party data is collected by entities that do not have a direct relationship with the user, the methods used to collect this data may not be disclosed, which can lead to questions about its accuracy and reliability.

  4. An associate records first-party data when receiving direct feedback from customers: This statement is correct. First-party data is data that is collected directly from customers or users by the company or entity that they have a relationship with. This can include data collected through direct feedback, surveys, website analytics, and other direct interactions.

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