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Which of the following statements best describes the view of the marketing philosophy?a.All of these statements reflect the modern view of marketing.b.Marketing anticipates customer needs.c.Marketing begins as soon as products are produced.d.Marketing consists mainly of advertising and personal selling.e.Marketing is only necessary for profit-oriented firms.

Question

Which of the following statements best describes the view of the marketing philosophy?a.All of these statements reflect the modern view of marketing.b.Marketing anticipates customer needs.c.Marketing begins as soon as products are produced.d.Marketing consists mainly of advertising and personal selling.e.Marketing is only necessary for profit-oriented firms.

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Solution

The statement that best describes the view of the marketing philosophy is "Marketing anticipates customer needs." This is because the modern view of marketing is customer-oriented. It's not just about selling a product or service, but about understanding and meeting the needs and wants of the customer. This involves researching and anticipating what the customer will need in the future and creating products or services to meet those needs. While all the other options have some truth to them, they do not fully encompass the modern view of marketing. For example, while marketing does involve advertising and personal selling, it's much more than that. And while marketing is certainly important for profit-oriented firms, it's also crucial for non-profit organizations and other types of entities.

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