Step 1: Based on the concepts we have covered throughout this unit, post at least two key concepts that:you feel will help you in your future role in the media industryyou would like more clarity on in moving forward in your course. Step 2: Reply to a peer's post bycommenting on how you could apply what they have learned to your own learning journeyproviding some insight into the concept they'd like further clarity on.

In this course, you learned about one of the fastest growing and changing digital marketing channels: social media marketing. From understanding the five core pillars, developing a campaign strategy, participating in social listening, improving engagement to using analytics to analyze data, this course covered a lot of material.Let’s reflect on how far you’ve come. Share 5–10 sentences addressing the following questions: Are there concepts or portions of content that you would like to learn more about?Is there anything unexpected or surprising that you have learned? Are there some responsibilities associated with the role of an e-commerce specialist or digital marketer that appeal to you more than others?

why studying marketing/communications matters to you [What do you want to learn from this course?]

Lately, you’ve been focused on how to create media plans and set performance goals. Now it's time to bring this knowledge into your everyday life to practice thinking like a digital marketer. For this discussion prompt, think about what content is most popular to you and your fellow learners. Then, consider the following questions:How would you create a digital media plan to reach the audience of your fellow learners? Remember, a digital media plan contains details about where, when, and how often an ad will appear across all digital media channels including paid search, display, video, shopping, and social media ads. How would the content most popular with your fellow learners impact media decisions you would make?

You will introduce yourself and tell us what your goals are as well as your experiences in e-learning

In this course, you have learned about the project initiation phase and how to successfully kick off a project. We covered project goals, documentation, key roles, and tools. Let’s reflect on how far you’ve come. Share 5-10 sentences addressing the following questions: Are there concepts or portions of content that you would like to learn more about?Is there anything unexpected or surprising that you have learned? Are there some responsibilities associated with the role of a project manager that appeal to you more than others?