A ________ VMS consists of independent firms at different levels of production and distribution who join through formal agreements to obtain more economies or sales impact than each could achieve alone.A.corporate.B.contingencyC.contractualD.communal
Question
A ________ VMS consists of independent firms at different levels of production and distribution who join through formal agreements to obtain more economies or sales impact than each could achieve alone.A.corporate.B.contingencyC.contractualD.communal
Solution
The correct answer is C. contractual. A contractual Vertical Marketing System (VMS) consists of independent firms at different levels of production and distribution who join through formal agreements to obtain more economies or sales impact than each could achieve alone.
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