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A brand promotes its product as a symbol of status and achievement, targeting consumers who desire recognition and respect from others. Which level of Maslow's hierarchy of needs is the campaign appealing to?Group of answer choicesLove and belongingness needsEsteem needsSelf-actualization needsSafety needs

Question

A brand promotes its product as a symbol of status and achievement, targeting consumers who desire recognition and respect from others. Which level of Maslow's hierarchy of needs is the campaign appealing to?Group of answer choicesLove and belongingness needsEsteem needsSelf-actualization needsSafety needs

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Solution

The campaign is appealing to Esteem needs. This level of Maslow's hierarchy of needs involves the need for respect, self-esteem, and recognition from others.

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Maslow’s Hierarchy of NeedsAccording to you, what kind of need is the following ad addressing? [Poll]

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