You decide to call a meeting of your communications team to discuss your media relations campaign objectives for the next six months. What type of input research is this?Group of answer choicesThis is not a type of researchQuantitativeInformalQualitative

Which of the following research activities is NOT used to evaluate the success of a media relations campaign?Group of answer choicesSituationalImpactOutputOutcome

Question 8Consider the following scenario:The research team designs and fields a survey that asks users to rate—on a numeric scale—their favorite fitness apps. They also conduct targeted interviews with fitness enthusiasts to understand the enthusiasts’ needs. The research team uses their findings to inform design and marketing decisions.What type of research is the team conducting? Select all that apply.1 pointSecondary researchPrimary researchQualitative researchQuantitative research

Which of the following do media relations practitioners have to consider when developing their strategies and tactics?Group of answer choicesBoth legal and ethical considerationsNeither legal or ethical considerationsOnly legal considerationsOnly ethical considerations

Qualitative research often involves a participant-researcher relationship.Group of answer choicesTrueFalse

Which of the following is NOT a type of information needed for international marketing research?Group of answer choicesinformation for initial market entryinformation for how to hire staff in the foreign marketinformation for how to modify the marketing mix for the foreign marketinformation for rationalising activities across international marketsinformation for how to modify promotional communications to the foreign market