Which outcomes take place at the top of the marketing funnel? Select two answers.1 pointCustomer conversionCustomer engagementBrand loyaltyAwareness

The top of the funnel is the _____ stage, which is when a potential customer encounters a brand for the first time.1 pointawarenessconsiderationconversioncommunication

Which of the following statements is true regarding a marketing funnel?1 pointThe marketing funnel is a framework that may be different depending on the business.There is only one type of marketing funnel.The marketing funnel helps decrease the conversion rate.The marketing funnel considers the seller’s journey.

Question 8Why is it important to measure outcomes at each stage of the marketing funnel?1 pointIt helps you find out what you're doing right and wrong, and where you can improve.It makes your ads more desirable.It reduces your budget and allows you to spend money on internal needs.It shows you which customers will spend more money.

What two stages of the purchase funnel should we target to get the most conversions?Discover and compareCompare and purchaseResearch and purchaseDiscover and research

When potential customers first learn about a brand, they enter the top of the marketing funnel. What is this stage called?1 pointConversionCommunicationConsiderationAwareness