When potential customers first learn about a brand, they enter the top of the marketing funnel. What is this stage called?1 pointConversionCommunicationConsiderationAwareness

The top of the funnel is the _____ stage, which is when a potential customer encounters a brand for the first time.1 pointawarenessconsiderationconversioncommunication

Which of the following best describes the consideration stage of the marketing funnel?1 pointThe process to build a potential customer’s interest in your product or serviceThe process to get a potential customer to take a desired actionWhen customers become repeat customers and brand advocatesWhen a potential customer first becomes aware of the product o

Which stage of the marketing funnel typically involves tactics such as content marketing, social media engagement, and lead generation?

When customers learn about a product, they might research it, decide to buy it, and later tell other people about it. What is this process called?1 pointThe customer journey The strategic marketing planThe awareness tacticThe company pain points

Which outcomes take place at the top of the marketing funnel? Select two answers.1 pointCustomer conversionCustomer engagementBrand loyaltyAwareness