If you are going to administer a survey to collect data you need, what type of question would help you collect customer preferences on different product types?Open-ended questionLikert scaleMultiple choice question
Question
If you are going to administer a survey to collect data you need, what type of question would help you collect customer preferences on different product types?Open-ended questionLikert scaleMultiple choice question
Solution
All three types of questions can be used to collect customer preferences on different product types, depending on the specific information you want to gather.
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Open-ended question: This type of question allows respondents to answer in their own words. This can be useful if you want to gather detailed opinions or suggestions. For example, "What do you like about our product?"
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Likert scale: This type of question asks respondents to rate something on a scale, usually from 1 to 5 or 1 to 7. This can be useful if you want to measure the degree of customer satisfaction or preference. For example, "On a scale of 1 to 5, how much do you like our product?"
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Multiple choice question: This type of question provides respondents with a list of options to choose from. This can be useful if you want to categorize customer preferences. For example, "Which of our products do you prefer?"
So, the type of question you should use depends on the specific data you want to collect.
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