You are at your local shopping centre and are approached by a researcher who asks you to complete a survey. You agree and note that the survey aims to assess customer preferences for the packaging of a new energy drink. You are asked to rank your preferences from “Most preferred” to “Least preferred”. What level of measurement is being used to gather this data? Group of answer choicesInterval scaleNominal scaleOrdinal scaleRatio scale

A researcher is collecting data on the preferences for different smartphone brands among a group of participants. What level of measurement is most appropriate for this data?

If you are going to administer a survey to collect data you need, what type of question would help you collect customer preferences on different product types?Open-ended questionLikert scaleMultiple choice question

Imagine you are conducting a research study on consumer preferences for smartphone brands in your country/region/area/location. You have collected data from a sample of 100 participants regarding their preferred smartphone brand, annual income, and age.Based on the given scenario, complete the following tasks:Identify the Scale of Measurement for Each Variable:Identify the scale of measurement (nominal, ordinal, interval, or ratio) for each of the following variables:Preferred smartphone brandAnnual incomeAge

In a customer satisfaction survey, the most common rating given by customers is a 4 out of 5. Which measure of location does this describe?Group of answer choicesMeanMedianModeRange

In a survey, respondents are asked to rate their satisfaction with a product on a scale from 1 (Very Dissatisfied) to 5 (Very Satisfied). What type of variable is the satisfaction rating?Group of answer choicesDiscreteNominalOrdinalContinuous