A pharmaceutical company in India is launching a new medication targeting a specific health condition. To forecast sales for the new product, the company consults with key opinion leaders in the medical field, conducts focus group discussions with healthcare professionals, and analyzes competitor performance. Which method of sales forecasting is the company using?ans.
Question
A pharmaceutical company in India is launching a new medication targeting a specific health condition. To forecast sales for the new product, the company consults with key opinion leaders in the medical field, conducts focus group discussions with healthcare professionals, and analyzes competitor performance. Which method of sales forecasting is the company using?ans.
Solution
The pharmaceutical company is using the Qualitative Method of sales forecasting. This method is often used when data is scarce, for example, launching a new product. It involves expert opinions, market research, and comparative analysis.
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