STEP 1: Search magazines, websites, newspapers, blogs, or other media venues to find advertisements. Search for advertisements with people in them that are related in some way to sex, gender, or sexuality, as discussed in this module. They can be either print ads or commercials.STEP 2: Find two different advertisements—one that portrays a “negative” or stereotypical view on gender or sexuality, and then one that portrays a “positive” view on gender or sexuality. Post pictures or provide links to these advertisements.STEP 3: Answer the following questions about BOTH advertisements, in a paper of 250-500 words.How does this advertisement portray gender, sex, or sexuality? What is the ad intentionally trying to sell? What unintentional messages might it also be sending?Who is the intended audience of this advertisement? Are there any stereotypes in this ad? How do you think this ad is received? Do you think it is effective? Explain.If you could make adjustments or changes to this advertisement, what would you do, and why?STEP 4: Write a summary paragraph describing your own personal views on gender in advertising. Do you think advertising on the whole is becoming less stereotyped, or more so? How have you seen examples of this in your own life? What steps, if any, do you think should be taken to improve future advertisements

Search magazines, websites, newspapers, blogs, or other media venues to find advertisements. Search for advertisements with people in them that are related in some way to sex, gender, or sexuality, as discussed in this module. They can be either print ads or commercials.

Which of the following statements about gender in advertising is correct?A.Ads typically present men who are interested only in gaining the attention of women.B.Ads present women in ways that suggest they have less power than men and seek men’s attention.C.Ads present women and men in essentially the same ways.D.Ads typically present women in terms of control over men.

Decide if the following advertisements are used in a masculine or in a feminine culture:1. A commercial for a sports car, emphasizing speed, power, and performance with the slogan“Drive with power and speed.”2. An advertisement for a luxury handbag, emphasizing elegance, sophistication, and style withthe slogan “Carry sophistication with you.”3. A commercial for a high-performance computer, emphasizing speed, efficiency, andproductivity with the slogan “Master efficiency, dominate the competition.”4. An advertisement for a home cleaning service, emphasizing comfort, relaxation, andconvenience with the slogan “Relax, we've got this.”5. A commercial for a gym, emphasizing competition, strength, and achievement with the slogan“Push harder, achieve more.”6. An advertisement for a spa, emphasizing relaxation, pampering, and beauty with the slogan“Find your inner peace.”7. An advertisement for a cooking class, emphasizing creativity, experimentation, and socialinteraction with the slogan “Bring creativity to the table.”8. An advertisement for a yoga class, emphasizing balance, peace, and spirituality with theslogan “Find balance, find peace.”9. A commercial for a high-tech security system, emphasizing control, power, and protectionwith the slogan “Protect what matters most.”10. An advertisement for a healthy meal delivery service, emphasizing wellness, nutrition, andconvenience with the slogan “Eat well, live well.”11. An advertisement for a dance class, emphasizing grace, expression, and creativity with theslogan “Let your creativity soar.”12. A commercial for a personal finance software with the slogan “Take control of your money.”

Print advertisements are a form of _____ writing.persuasivenarrativecause-and-effectfact-and-opinion

Media seeks to understand and reflect society, but societal trends are also influenced by the media. Since effective media represents and contributes to society, the development of an advertising or public relations campaign always begins with research, and the insights gathered from this research are used to shape the campaign's messaging. Advertisers can also target their audience with the demographic and psychographic information of a magazine's readership, which is available in the magazine's media kit. So the messages in an advertisement are not just creative musings from a copywriter at an advertisement agency – they are carefully crafted to resonate with the target audience.8Mark for ReviewABCWhich option best describes the main idea of the text?AAdvertisements are designed to reflect the preferences of consumers.BEffect of media on society is visible through impact of advertising campaigns.CMedia strategies correspond to the mindset of the target audience.DAdvertisements are simply random musing in carefully crafted forms of media.