Search magazines, websites, newspapers, blogs, or other media venues to find advertisements. Search for advertisements with people in them that are related in some way to sex, gender, or sexuality, as discussed in this module. They can be either print ads or commercials.

STEP 1: Search magazines, websites, newspapers, blogs, or other media venues to find advertisements. Search for advertisements with people in them that are related in some way to sex, gender, or sexuality, as discussed in this module. They can be either print ads or commercials.STEP 2: Find two different advertisements—one that portrays a “negative” or stereotypical view on gender or sexuality, and then one that portrays a “positive” view on gender or sexuality. Post pictures or provide links to these advertisements.STEP 3: Answer the following questions about BOTH advertisements, in a paper of 250-500 words.How does this advertisement portray gender, sex, or sexuality? What is the ad intentionally trying to sell? What unintentional messages might it also be sending?Who is the intended audience of this advertisement? Are there any stereotypes in this ad? How do you think this ad is received? Do you think it is effective? Explain.If you could make adjustments or changes to this advertisement, what would you do, and why?STEP 4: Write a summary paragraph describing your own personal views on gender in advertising. Do you think advertising on the whole is becoming less stereotyped, or more so? How have you seen examples of this in your own life? What steps, if any, do you think should be taken to improve future advertisements

Advertisements are everywhere. They’re on TV, online, on the radio, in magazines and newspapers, and on billboards, buses, and benches—if there’s space for an ad somewhere, you just might find one. In some cases, it may not be immediately clear whether something is an advertisement or not. That’s why it’s important to understand how ads work so you can spot an ad and critique it.The goal of an advertisement is to convince an audience to agree with a certain point of view. That point of view usually involves deciding a product is worth buying. When you come across an ad, there are some important questions to ask: Who created it? Who is the target audience, or the group of people they’re trying to reach? What does the ad want me to do or think? The answers aren’t always obvious. The best way to get to the bottom of these questions is to understand persuasive techniques used in advertising.The group of people an advertisement is trying to reach is called a ________. afocus group btarget audience cconsortium dcross section

Media seeks to understand and reflect society, but societal trends are also influenced by the media. Since effective media represents and contributes to society, the development of an advertising or public relations campaign always begins with research, and the insights gathered from this research are used to shape the campaign's messaging. Advertisers can also target their audience with the demographic and psychographic information of a magazine's readership, which is available in the magazine's media kit. So the messages in an advertisement are not just creative musings from a copywriter at an advertisement agency – they are carefully crafted to resonate with the target audience.8Mark for ReviewABCWhich option best describes the main idea of the text?AAdvertisements are designed to reflect the preferences of consumers.BEffect of media on society is visible through impact of advertising campaigns.CMedia strategies correspond to the mindset of the target audience.DAdvertisements are simply random musing in carefully crafted forms of media.

What type of ad format allows advertisers to include images, videos, and rich media?Display AdsText AdsResponsive Search AdsCall-Only Ads

I'm excited to help with paid advertisements this week. Just to make sure we're on the same page, can you tell me which of the following is NOT an example of paid social media advertising?A promoted Facebook post from a business you followA sponsored Instagram post from a popular clothing companyA blog post targeted at millennials