Which of the following scenarios best illustrates how a firm can use PR to facilitate positive associations with its brand?Multiple ChoiceA women's athletic wear maker is the sponsor of an all-female triathlon that raises money for breast cancer.A gas station's advertising campaign promises that it will always have the cheapest gas in the area.A car dealership runs a promotion in which customers who come to their lot will be entered in a raffle to win a new car.A grocery store creates a new app that allows shoppers to gain points by purchasing store brands.A large home improvement store encourages gardeners to shop early in the spring by offering increased discounts on lawn and garden supplies.

Which of the following is an example of how sales promotion tactics can impact marketing goals:*2 pointsA. Samuel purchases a new car after viewing a commercial.B. Fatima convinces customers that her software is superior to competitors.C. A soft drink company hosts a press conference to discuss its new flavor.D. Erica goes to a coffee shop every day in hopes of winning a contest.

PR is used to ____________A.      market products to target using native advertisingB.      draw attention to the product through salesC.       build relationships and manage reputationD.      create a favorable public imageE.       seeding products to journalists to cover the storyQuestion 12Answera.C,D,Eb.A,C,Dc.A,B,Ed.B,D,E

Which of the following is not true of PR stunts:Group of answer choicesStunts can generate high visibility for a brandStunts guarantee media coverageStunts can engage audiences on a deep, emotional levelStunts can reinforce brand values

non-branded goods.[5] 6 Analyse one way to assess whether a promotional campaign has achieved its

Which one of the following examples best demonstrates an advertising campaign?Multiple choice question.A cosmetics company puts up a billboard with the slogan, "Look like perfection."A candy company puts out a commercial that says its candy has antioxidants and a month later releases a commercial describing how sweet its candy tastes.A tool company runs a series of commercials and promotions and develops a slogan, all based around the message that its tools are durable.A golf supply company manager goes to a golf course and chats with the golfers about their favorite equipment.