n order to assess the maximum revenue generated by an Ad on the app, which of the following metrics is chosen by the developer?a.eCPIb.eCOMc.Ecpad.None of the above

6.Question 6You decide to run an ad campaign and create an objective to increase conversions on your website. Which KPI would accurately measure this objective? (Select all that apply)1 pointNumber of emailsROASNumber of purchasesNumber of website visits

Estimated revenue by source: $0.00help_outline$0.00$0.00$0.00$0.00$0.00Jan 26Jan 27Jan 28Jan 29Jan 30Jan 31Feb 1User metricsSeeing all zeroes? Learn moreSessions / DAUhelp_outline00 (—)Avg. session durationhelp_outline0m 0s0m 0s (—)Ad exposure / sessionhelp_outline0.00%0.00% (—)Daily active users (DAU)help_outline00 (—)ARPUhelp_outline$0.00$0.00 (—)ARPPUhelp_outline$0.00$0.00 (—)Retentionhelp_outline0.00%0.00% (—)Ads activity performanceEst. earningshelp_outline$0.00+$0.00 (—)Requestshelp_outline9+9 (—)Impr.help_outline

What is the term for the metric that measures the number of times your ad is shown to a user?

In Google Ads, what is the term for the maximum amount an advertiser is willing to pay for a click on their ad?Bid AmountAd RankClick RateQuality Score

What metric measures the percentage of visitors who take a desired action on a website?Question 9Select one:a.Cost per acquisition (CPA)b.Click-through rate (CTR)c.Return on investment (ROI)d.Cost per click (CPC)e.Conversion rate