The KPIs that would accurately measure the objective of increasing conversions on your website from an ad campaign would be:

1. ROAS (Return on Ad Spend): This measures the effectiveness of the ad campaign in generating revenue. It is calculated by dividing the revenue generated from the ad campaign by the cost of that ad campaign. A higher ROAS indicates a more effective ad campaign.

2. Number of Purchases: This directly measures the number of conversions on your website. Each purchase is a conversion, so tracking the number of purchases can give you a clear idea of how well your ad campaign is driving conversions.

The number of emails and number of website visits can be useful metrics for other objectives, but they do not directly measure conversions. For example, the number of website visits can indicate increased awareness or interest, but it does not necessarily mean that these visits resulted in conversions. Similarly, the number of emails could indicate increased engagement, but not all of these engagements may lead to conversions.

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The KPIs that would accurately measure the objective of increasing conversions on your website from an ad campaign would be:

1. ROAS (Return on Ad Spend): This measures the effectiveness of the ad campaign in generating revenue. It is calculated by dividing the revenue generated from the ad campaign by the cost of that ad campaign. A higher ROAS indicates a more effective ad campaign.

2. Number of Purchases: This directly measures the number of conversions on your website. Each purchase is a conversion, so tracking the number of purchases can give you a clear idea of how well your ad campaign is driving conversions.

The number of emails and number of website visits can be useful metrics for other objectives, but they do not directly measure conversions. For example, the number of website visits can indicate increased awareness or interest, but it does not necessarily mean that these visits resulted in conversions. Similarly, the number of emails could indicate increased engagement, but not all of these engagements may lead to conversions.

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The KPIs that would accurately measure the objective of increasing conversions on your website from an ad campaign would be:

1. ROAS (Return on Ad Spend): This measures the effectiveness of the ad campaign in generating revenue. It is calculated by dividing the revenue generated from the ad campaign by the cost of that ad campaign. A higher ROAS indicates a more effective ad campaign.

2. Number of Purchases: This directly measures the number of conversions on your website. Each purchase is a conversion, so tracking the number of purchases can give you a clear idea of how well your ad campaign is driving conversions.

The number of emails and number of website visits can be useful metrics for other objectives, but they do not directly measure conversions. For example, the number of website visits can indicate increased awareness or interest, but it does not necessarily mean that these visits resulted in conversions. Similarly, the number of emails could indicate increased engagement, but not all of these engagements may lead to conversions.

6.Question 6You decide to run an ad campaign and create an objective to increase conversions on your website. Which KPI would accurately measure this objective? (Select all that apply)1 pointNumber of emailsROASNumber of purchasesNumber of website visits

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