Under Some specific reasons for developing truly creative promotions:They spread your message and reputation faster and more effectively. Select one:TrueFalse

Developing products and promotions to please large groups of people is marketing.

Sales promotions cannot be the sole basis for a promotional campaign becauseGroup of answer choicesall sales promotions have legal time limit restrictions to prevent unfair trade practices.gains from sales promotions are often temporary and sales drop off when they end.sales promotions are too costly and soon become a financial liability.sales promotions are traditionally handled by outside firms and not the manufacturer, which often results in a significant loss of profit.consumers obtain an inflated impression of a product’s actual value or worth.

Which of the following is an example of how sales promotion tactics can impact marketing goals:*2 pointsA. Samuel purchases a new car after viewing a commercial.B. Fatima convinces customers that her software is superior to competitors.C. A soft drink company hosts a press conference to discuss its new flavor.D. Erica goes to a coffee shop every day in hopes of winning a contest.

Which of the following is not true of PR stunts:Group of answer choicesStunts can generate high visibility for a brandStunts guarantee media coverageStunts can engage audiences on a deep, emotional levelStunts can reinforce brand values

he basic role of promotion is:Select one:a.information.b.manipulation.  c.communication.d.image enhancement.