TIP: write down page numbers of where you can find evidence from the case study to support your answers/thoughts to the questions. USBS Consulting has secured us a new client – the Indonesian company: Blue Bird. We will be working with them over three separate weeks in the coming few weeks so your manager would you like to better understand the company in this first instance. Review Blue Bird’s new strategy/the way they are approaching the market. Is it working or are there issues that need to be considered? Conduct a detailed SWOT analysis to answer this question.

To conduct a detailed SWOT analysis of Blue Bird's new strategy and market approach, we need to identify the company's Strengths, Weaknesses, Opportunities, and Threats.

1. Strengths: These are the areas where Blue Bird excels and has an advantage over its competitors. This could be their brand reputation, their market share in Indonesia, their financial stability, or their strong relationships with customers and partners.

2. Weaknesses: These are the areas where Blue Bird could improve. This could be their lack of presence in international markets, their dependence on a single market (Indonesia), or any operational inefficiencies they may have.

3. Opportunities: These are external factors that Blue Bird could potentially exploit for its benefit. This could be an increasing demand for their services, a growing Indonesian economy, or potential partnerships and collaborations.

4. Threats: These are external factors that could potentially harm Blue Bird. This could be increasing competition, regulatory changes, or economic downturns.

By conducting this SWOT analysis, we can determine whether Blue Bird's new strategy and market approach is working or if there are issues that need to be considered.

Please note that without specific information about Blue Bird's new strategy and market approach, as well as the current market conditions in Indonesia, it's difficult to provide a more detailed SWOT analysis.