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Case study – Zambian CompaniesThe Story of 2 Zambian Companies• Same industry• Same macro; regulatory andinvestment environmentThe changing story line• Blue Company did not slow downinvest during covid despiteuncertainty• Lime company decided to wait it outto see real impact of covid• Results are clear to seeKey company considerations• Risk appetite• Bullish stance in uncertainty(control the outcome and not theoutcome control you)• Drive for innovation

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Case study – Zambian CompaniesThe Story of 2 Zambian Companies• Same industry• Same macro; regulatory andinvestment environmentThe changing story line• Blue Company did not slow downinvest during covid despiteuncertainty• Lime company decided to wait it outto see real impact of covid• Results are clear to seeKey company considerations• Risk appetite• Bullish stance in uncertainty(control the outcome and not theoutcome control you)• Drive for innovation

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write down page numbers of where you can find evidence from the case study to support your answers/thoughts to the questions. USBS Consulting has secured us a new client – the Indonesian company: Blue Bird. We will be working with them over three separate weeks in the coming few weeks so your manager would you like to better understand the company in this first instance. Review Blue Bird’s new strategy/the way they are approaching the market. Is it working or are there issues that need to be considered? Conduct a detailed SWOT analysis to answer this question.

TIP: write down page numbers of where you can find evidence from the case study to support your answers/thoughts to the questions. USBS Consulting has secured us a new client – the Indonesian company: Blue Bird. We will be working with them over three separate weeks in the coming few weeks so your manager would you like to better understand the company in this first instance. Review Blue Bird’s new strategy/the way they are approaching the market. Is it working or are there issues that need to be considered? Conduct a detailed SWOT analysis to answer this question.

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