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What is a strategic application of cluster analysis in the context of Big Data?Question 36Answera.Reducing marketing messagesb.Increasing churn ratesc.Filtering out customer segmentsd.Predicting user dropouts

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What is a strategic application of cluster analysis in the context of Big Data?Question 36Answera.Reducing marketing messagesb.Increasing churn ratesc.Filtering out customer segmentsd.Predicting user dropouts

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A strategic application of cluster analysis in the context of Big Data is filtering out customer segments.

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.......................application of cluster analysis is in customer segmentation and estimation of its sizesa.marketingb.sellingc.buyingd.forcasting

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Which of the following are ways in which marketing analytics of big data is useful? (Choose every correct answer.)Multiple select question.For developing a homogeneous stock selection across all the stores of a national retailerFor making very specific marketing decisions as well as for a variety of purposes across a company's marketing mixFor understanding a firm's web traffic for managing various customer segmentsFor developing a thoughtful segmentation and positioning strategy

What is the ultimate purpose of analytics in the context of delivering insights and findings?1 pointTo develop PowerPoint slides with graphics and tables.To create comprehensive reports with numerous tables and plots.To generate essays and reports in academia.To summarize findings in tables and plots for communication.2.Question 2What is the primary advantage of utilizing big data clusters?1 pointThey require fewer servers to handle large datasets.They simplify data analysis by centralizing all data.They reduce the need for statistical analysis.They allow for easy distribution and parallel data processing.3.Question 3What is the key message in the Deloitte report, "United States Economic Forecast”?1 pointThe report primarily discusses income inequality in the United States.The report presents a positive view of the robustness of the U.S. economy.The report emphasizes the decline in U.S. economic growth.The report highlights the need for increased government intervention in the economy.

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