.......................application of cluster analysis is in customer segmentation and estimation of its sizesa.marketingb.sellingc.buyingd.forcasting
Question
.......................application of cluster analysis is in customer segmentation and estimation of its sizesa.marketingb.sellingc.buyingd.forcasting
Solution
The correct answer is a. marketing.
Cluster analysis is often used in marketing for customer segmentation. This involves dividing a market into distinct groups of buyers who might require separate products or marketing mixes. It allows businesses to target specific groups of customers, rather than targeting the market as a whole. By doing so, companies can more efficiently and effectively market to their customers.
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