When customers learn about a product, they might research it, decide to buy it, and later tell other people about it. What is this process called?1 pointThe customer journey The strategic marketing planThe awareness tacticThe company pain points

When potential customers first learn about a brand, they enter the top of the marketing funnel. What is this stage called?1 pointConversionCommunicationConsiderationAwareness

Which of the following processes provides information about customer behaviors from measurable results of marketing campaigns that could lead to an effective launch of a new product?1 pointData storytellingPerformance marketingBrand marketingNarrative context

What awareness tactic helps businesses reach new customers? 1 pointSpend less time on SEOOffer free samples and trial membershipsBuild promotional partnerships with other brands or influencersRemove negative customer reviews

What tactic can businesses use to increase their awareness and reach potential customers? 1 pointCreate ads based on products and pages potential customers previously visited Offer free samples, tools, or trial memberships that let potential customers test out services before committingShowcase positive customer feedback and reviewsImprove search engine optimization rankings and results by optimizing website content around specific search terms

________ is the study of how individuals, groups, and organizations select, buy, use, and disposeof goods, services, ideas, or experiences to satisfy their needs and wants.Select one:a. Target marketingb. Psychographic segmentationc. Product Differentiationd. Consumer behavior