6.Question 6Which of the following is NOT a recommended way to source visual elements for your ads? 1 pointLook at what worked from your competitors and copy their work Use product images from your online shop Source from user generated content Source from your existing organic posts

7.Question 7You want to run an ad campaign on Facebook for a gym facility you just started working for. You decide to brainstorm some ideas for creative visual assets to accompany the campaign. Which of the following sources should you consider first when determining your visuals?1 pointReuse existing postsUser generated contentUse advertising budget to shoot from scratchStock photos and footage

A home improvement retail marketer is using a Display campaign to build out his ads.What's a benefit that Display campaigns can give him?His ads are automatically created from the building blocks he provides, like headlines, descriptions, logos, and images.His ads can be manually built using his custom-sized headlines, descriptions, logos, and imagesHis ads are automatically created from Google's content providers, matching his website's data feeds to the most relevant images and descriptions available.His ad formats are lifted directly from his data feeds, allowing him full control over their size, placement, and screen orientation.

2.Question 2You need someone to create the visual assets for your campaigns. You’re looking to hire a:1 pointDesignerEmail MarketerCopywriterMarketing Analyst

Anna is a commercial photographer.She’s setting up SEM campaigns to draw more traffic to her site. She needs to make sure her ads are relevant, and she’s doing this by creating ad groups for each type of product.Take a look at the ad below:Wedding photographyCapture your special day with beautiful photographsCall to book your date now!Can you help Anna by eliminating the keywords that wouldn’t be relevant to her ad?Select 4 Correct ResponsesBridal party photosCandid wedding photosBaby photoshootNewborn baby photographyProfessional website photos

4.Question 4What two things should the opening of your ad copy accomplish? (Choose all that apply)1 pointTell your audience what to do Pique the audience’s curiosityCall out your audiencePresent the solution to a problem