Anna is a commercial photographer.She’s setting up SEM campaigns to draw more traffic to her site. She needs to make sure her ads are relevant, and she’s doing this by creating ad groups for each type of product.Take a look at the ad below:Wedding photographyCapture your special day with beautiful photographsCall to book your date now!Can you help Anna by eliminating the keywords that wouldn’t be relevant to her ad?Select 4 Correct ResponsesBridal party photosCandid wedding photosBaby photoshootNewborn baby photographyProfessional website photos

Lily has decided to use some of her social media budget for targeted Facebook adverts.She's keen to take her vintage clothing business global and wants to reach a wider audience, so which groups should her advertisements be targeted at?Select All Correct ResponsesUsers who have posted about buying vintage clothesUsers who have ‘liked’ vintage clothingUsers who live within 20 miles of Lily's shopUsers who live in countries that she’d be happy to mail her products to

Fiona, a beauty blogger, wants to set up 3-4 ads on every page of her blog. Which method should she use to create these ad units?By Ad UnitBy Site

Which of the following will be achieved by including an offer in a Search Engine Marketing (SEM) ad?It will help the ad stand out and encourage people to click itIt will guarantee the ad appears at the top of the search resultsIt will increase the amount of users across your entire websiteIt can increase the quality score of your ad

What is the term for the practice of creating ad groups with a small number of highly relevant keywords and ads?

Question 1 of 123851274Michelle has created some adverts to promote her wedding photography business in Cardiff.She wants her adverts to align with the keywords ‘wedding photographer Cardiff discount’, as she’s offering 25% off at the moment.Can you order the following advert headings from best to worst in terms of how well they align with the keywords?Click and hold to drag the items into the right order, then select Submit.Cardiff wedding photographer – 25% discountWeddingDiscount weddingCardiff wedding photographer