What is the term for the process of adjusting your bids based on the geographic location of your target audience?

What is the term for the practice of adjusting ad bids based on factors such as device, location, and time of day to maximize ROI?

In mobile advertising, what is the term for the practice of tailoring ad content based on a user's physical location?

The term means selecting a geographic location for a firm's operations.

Positioning is _____.A strategy for defining and portraying brands/products in ways that cause ideal customers to perceive them as the best solution for their needsA space in a market for which a product is ideally suitedWhen a product claims benefits or differentiation that no group of customers care aboutAn advertising copy

Grouping a market by country, region (northeast, southeast), or areas within a region is known as segmentation.