What is the term for the practice of adjusting ad bids based on factors such as device, location, and time of day to maximize ROI?
Question
What is the term for the practice of adjusting ad bids based on factors such as device, location, and time of day to maximize ROI?
Solution 1
The term for the practice of adjusting ad bids based on factors such as device, location, and time of day to maximize ROI is called "bid optimization."
Solution 2
The term for the practice of adjusting ad bids based on factors such as device, location, and time of day to maximize ROI is called "bid optimization."
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