I am going to:"sell desi Ghee" and pure original honey and I want to do some marketing kindly suggest to me some lines that will attract the customers and you can add in that we have our own forms where we make dasi ghee from pure and natural milk and in this Ramadan, we are offering 50% off and If you found any problem with our "Desi Ghee" and with our "honey" you can reach to us and we will replace it with a new one without any cost just free.

uestion one A recognised Fast-Moving Consumer Goods Company (FMCG) in Kampala has been experiencing a decline in sales in one of the product lines from 17,500 units daily to 12,100 units daily. The company is also faced with an increase in complaints from customers about this particular product line. Management has considered conducting marketing research to provide information and a basis for decisions to be made to see it that sales for the product line improve. Required: a. Assuming you are the marketing expert in this company tasked with executing the marketing research, outline in detail the key elements of the marketing research report format you would use. (5 marks) b. Discuss in detail five (5) the methods you would use for effectively communicating complex statistical information to a non-technical audience. (10 Marks) Question two a. Explain in detail five (5) ways in which marketing research can play a strategic role in creating a competitive advantage for a business. Provide specific examples of how insights derived from marketing research can influence strategic decision-making and enhance a company's market position. (5 marks) b. Discuss in detail three (5) ethical considerations that researchers should be mindful of during field data collection. (10 marks)

Question one A recognised Fast-Moving Consumer Goods Company (FMCG) in Kampala has been experiencing a decline in sales in one of the product lines from 17,500 units daily to 12,100 units daily. The company is also faced with an increase in complaints from customers about this particular product line. Management has considered conducting marketing research to provide information and a basis for decisions to be made to see it that sales for the product line improve. Required: a. Assuming you are the marketing expert in this company tasked with executing the marketing research, outline in detail the key elements of the marketing research report format you would use. (5 marks) b. Discuss in detail five (5) the methods you would use for effectively communicating complex statistical information to a non-technical audience. (10 Marks) Question two a. Explain in detail five (5) ways in which marketing research can play a strategic role in creating a competitive advantage for a business. Provide specific examples of how insights derived from marketing research can influence strategic decision-making and enhance a company's market position. (5 marks) b. Discuss in detail three (5) ethical considerations that researchers should be mindful of during field data collection. (10 marks)

Question one A recognised Fast-Moving Consumer Goods Company (FMCG) in Kampala has been experiencing a decline in sales in one of the product lines from 17,500 units daily to 12,100 units daily. The company is also faced with an increase in complaints from customers about this particular product line. Management has considered conducting marketing research to provide information and a basis for decisions to be made to see it that sales for the product line improve. Required: a. Assuming you are the marketing expert in this company tasked with executing the marketing research, outline the key elements of the marketing research report format you would use. (5 marks) b. Discuss five (5) the methods you would use for effectively communicating complex statistical information to a non-technical audience. (10 Marks) Question two a. Explain five (5) ways in which marketing research can play a strategic role in creating a competitive advantage for a business. Provide specific examples of how insights derived from marketing research can influence strategic decision-making and enhance a company's market position. (5 marks) b. Discuss three (5) ethical considerations that researchers should be mindful of during field data collection. (10 marks)

b. How would you persuade the Indian consumers to buyjewellery Mia by Tanishq for their everyday use?

To increase profit from customer satisfaction towards Baby Dior Beauty's luxury skincare and fragrance line, Dior could consider the following strategies: 1. Quality Assurance: Ensure that the quality of the products is top-notch. High-quality products will satisfy customers and encourage repeat purchases. 2. Customer Feedback: Regularly collect and analyze customer feedback. This will help Dior understand what customers like or dislike about the products and make necessary improvements. 3. Loyalty Programs: Implement a loyalty program that rewards repeat customers. This could be in the form of discounts, free samples, or exclusive access to new products. 4. Personalized Marketing: Use customer data to personalize marketing efforts. This could involve sending targeted emails or offering personalized product recommendations. 5. Exceptional Customer Service: Provide excellent customer service to enhance the overall customer experience. This includes addressing customer concerns promptly and effectively. 6. Product Education: Educate customers about the unique benefits of the products, such as the natural ingredients and the specially created Toile de Jouy pattern. This will help customers appreciate the value of the products and be more willing to pay a premium price. 7. Cross-Selling and Up-Selling: Encourage customers to purchase complementary products or more expensive items. For example, customers who buy the Bonne Étoile fragrance might also be interested in the La Mousse Très Fondante cleansing foam. 8. Limited Edition Products: Occasionally release limited edition products to create a sense of urgency and exclusivity._ answer with examples