Multiple Choice QuestionAn ______ distribution strategy is used for convenience products because the product must be made available at every location where a consumer might desire to purchase it.Multiple choice question.restrictiveexclusiveintensiveselective
Question
Multiple Choice QuestionAn ______ distribution strategy is used for convenience products because the product must be made available at every location where a consumer might desire to purchase it.Multiple choice question.restrictiveexclusiveintensiveselective
Solution
The correct answer is "intensive". An intensive distribution strategy is used for convenience products because the product must be made available at every location where a consumer might desire to purchase it. This strategy aims to provide widespread coverage of the market by using all available outlets. For example, items like candy and magazines are sold at many locations to reach a broad consumer base.
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