Required informationSkip to questionNASCAR Turns to Social Media This activity is important because as social networks evolve, both marketers and the owners of social networking sites are realizing the opportunities such networks offer—an influx of advertising dollars for site owners and a large reach for the advertiser. As a result, marketers are experimenting with promotion on social networks. Some of the most prominent sites are Facebook, LinkedIn, and Twitter.The goal of this exercise is to demonstrate your understanding of how NASCAR uses social media to promote their business. Read the case below and answer the questions that follow. Part I. NASCAR (the National Association for Stock Car Auto Racing) was founded in 1948 by Bill France Sr. as a sanctioning body for stock car racing and held its first race less than a week later. In the early 1970s, when television coverage of sports exploded, corporations began marketing their products by sponsoring NASCAR events and drivers. Today, NASCAR racing is one of the United States’ most popular television sports and over 4 million spectators attend NASCAR events in-person each year. Whether you watch NASCAR or not, you have likely seen that the cars and drivers’ jumpsuits are covered in advertisements. All this has worked out well—statistics show that NASCAR fans do patronize its sponsor companies. NASCAR and its sponsors also use social media to connect with fans. Part II. NASCAR.com is a popular site, and NASCAR has over 4.8 million followers on Facebook, 3.3 million followers on Twitter, and over 1 million followers on Instagram. NASCAR is also judging success more from follower engagement rather than just number of followers. In 2019, NASCAR began the practice of responding directly to fans’ comments in order to actively start debates, which is often referred to as “engagement hacks.” They also created social media groups that correspond with certain popular NASCAR podcasts in order to spark more fan engagement. Part III. NASCAR drivers also participate actively in social media. Drivers like Jimmie Johnson and Dale Earnhardt Jr. are approaching 3 million followers. During a race, drivers’ PR representatives and team members actively engage in social media, revealing to fans the emotions and decisions made behind-the-scenes during a race. During the week between races, drivers themselves post to social media and respond to fans. Even during the Coronavirus pandemic in 2020, drivers came together to race virtually. Unlike during an actual NASCAR race, the drivers were able to engage in social media at the same time as racing, making spirited jabs at other drivers. NASCAR created interest-related Facebook groups, allowing fans to interact with NASCAR representatives and each other. This is an example of which of the following characteristics of digital marketing?Multiple Choiceinteractivityconnectivityaccessibilitycontroladdressability