Findings revealed the different social media platforms used at Katumwa Sports Centre and these include Katumwa Sports Centre effectively uses Facebook for communication and updates, interactive and engaging, regularly posts engaging content, shares high-quality images and videos of the products sold, Twitter account is responsive and helpful, effectively responds to user queries and comments using twitter, has a professional and informative LinkedIn profile, promotes networking and professional connections. Findings revealed different strategies used by Katumwa Sports Centre to enhance brand awareness and these include social media platforms to regularly engage with customers and promote their brand, organizes and sponsors local sports events to increase their brand visibility, offers promotional deals and discounts to attract new customers and retain existing ones, has a unique and recognizable logo that is consistently used across all marketing materials and has partnered with local influencers and athletes to endorse their products and services. Finally findings revealed a strong positive relationship between social media and brand awareness as revealed by the Pearson’s Rank Correlation Coefficient which gave a coefficient of .606. This points to the fact that with more efforts put in using social media platforms, the brand awareness of different companies will be boosted. Basing on the conclusion state 5 recommendations and state 4 areas for further study regarding social media and brand awareness at Katumwa sports center.

Required informationSkip to questionNASCAR Turns to Social Media This activity is important because as social networks evolve, both marketers and the owners of social networking sites are realizing the opportunities such networks offer—an influx of advertising dollars for site owners and a large reach for the advertiser. As a result, marketers are experimenting with promotion on social networks. Some of the most prominent sites are Facebook, LinkedIn, and Twitter.The goal of this exercise is to demonstrate your understanding of how NASCAR uses social media to promote their business. Read the case below and answer the questions that follow. Part I. NASCAR (the National Association for Stock Car Auto Racing) was founded in 1948 by Bill France Sr. as a sanctioning body for stock car racing and held its first race less than a week later. In the early 1970s, when television coverage of sports exploded, corporations began marketing their products by sponsoring NASCAR events and drivers. Today, NASCAR racing is one of the United States’ most popular television sports and over 4 million spectators attend NASCAR events in-person each year. Whether you watch NASCAR or not, you have likely seen that the cars and drivers’ jumpsuits are covered in advertisements. All this has worked out well—statistics show that NASCAR fans do patronize its sponsor companies. NASCAR and its sponsors also use social media to connect with fans. Part II. NASCAR.com is a popular site, and NASCAR has over 4.8 million followers on Facebook, 3.3 million followers on Twitter, and over 1 million followers on Instagram. NASCAR is also judging success more from follower engagement rather than just number of followers. In 2019, NASCAR began the practice of responding directly to fans’ comments in order to actively start debates, which is often referred to as “engagement hacks.” They also created social media groups that correspond with certain popular NASCAR podcasts in order to spark more fan engagement. Part III. NASCAR drivers also participate actively in social media. Drivers like Jimmie Johnson and Dale Earnhardt Jr. are approaching 3 million followers. During a race, drivers’ PR representatives and team members actively engage in social media, revealing to fans the emotions and decisions made behind-the-scenes during a race. During the week between races, drivers themselves post to social media and respond to fans. Even during the Coronavirus pandemic in 2020, drivers came together to race virtually. Unlike during an actual NASCAR race, the drivers were able to engage in social media at the same time as racing, making spirited jabs at other drivers. NASCAR created interest-related Facebook groups, allowing fans to interact with NASCAR representatives and each other. This is an example of which of the following characteristics of digital marketing?Multiple Choiceinteractivityconnectivityaccessibilitycontroladdressability

A Sydney bookstore decides to implement a Social Media Strategy.  They have a loyal following within their local community but need to grow in order to survive.  They decide to reach out to a number of popular authors, who have a large number of Instagram followers, to see if they are interested in participating in an online book reading.  This is an example of which of the following social media strategies.Question 79AnswerSelect one:a.Predictive Practitionerb.Creative Experimenterc.All of these choicesd.Social Media Champione.Social Media Transformer

Brand’s use social media to ------------- their brand and -------------- with their audience.Question 17Answera.Humanize, connectb.Humanize, disengagec.Create, similard.Create, dissimilar

Social media is a commonly used technology in business. Although there are ethical questions about its usage, Social Media plays a significant role in enabling businesses to:Question 64AnswerSelect one:a.Complete a Strategic Diamondb.Develop new products and bring them to marketc.Acquire talent, support employee collaboration and engage with customers.d.Establish their enterprise architecturee.Develop their business and information systems strategy

What is social media, and how do companies use it for marketing?