A company creates an identity for a product through its logo, packaging and promotions. Customers like the product and remember their good feelings every time they see something about the product. They continue to buy the product and also tell their friends about it, which increases sales. What is this an example of?

When people talk to each other about positive and negative experiences with products this is called -- promotion.

The means by which firms attempt to inform, persuade, and remind consumers about the products and brands they sell?

Think of a specific product you purchased recently that you consider to be a “shopping offering.” Name that product and briefly describe the sources you used to decide to purchase that product instead of a similar product. What conclusions can you draw from your own experience about the influence of marketing?

When customers learn about a product, they might research it, decide to buy it, and later tell other people about it. What is this process called?1 pointThe customer journey The strategic marketing planThe awareness tacticThe company pain points

If consumers make a purchase of a particular product, because they are familiar with the company that makes the product, then they are making the decision based on which characteristic?Multiple Choicewarrantybrand identificationhistory with the productsales price or promotionsconvenience