Think of British Airways’ #FuelledByLove campaign and the video you saw. According to you, what was the brand truth in this case?Being an airline that has top-notch services & a well-trained, friendly cabin crew that is partial towards British passengersBeing an airline that has top-notch services & a well-trained, friendly cabin crew that is partial towards Indian passengersBeing an airline that has top-notch services & a well-trained, friendly cabin crew that dislikes British passengersBeing an airline that has top-notch services & a well-trained, friendly cabin crew that welcomes all nationalities

Think of British Airways’ #FuelledByLove campaign and the video you saw. According to you, what was the brand truth in this case?Being an airline that has top-notch services & a well-trained, friendly cabin crew that is partial towards British passengersBeing an airline that has top-notch services & a well-trained, friendly cabin crew that is partial towards Indian passengersBeing an airline that has top-notch services & a well-trained, friendly cabin crew that dislikes British passengersBeing an airline that has top-notch services & a well-trained, friendly cabin crew that welcomes all nationalities

Private airline companies _________ the place of national airlines

By conducting industry analysis for the  U.S. airline from the module, here is a summary of the findings - Threat of new entry - StrongSet up complex but capital costs lowRetaliation by incumbents a key barrierBuyer power - WeakRetailers - few big retailers (e.g. Expedia, AmEx) but mostly smaller.Some big customers (e.g. large corporations)Customers price sensitiveIndustry rivalry - StrongExcess capacityHigh creation of fixed to variable costs (95%)High exit barriers (protection by chapter 11 - United, Delta, US airways)Long-lived assets (aircraft)Concentration (fairly high)Product difference (low)Threat of substitute - WeakOther modes of transportAlternatives to face-to-face meetingsSupplier power - StrongLabour unions (pilots, engineers)Aircraft manufacturersAirportsWhat does this analysis mean? Group of answer choicesThis industry players have high bargaining power over its suppliers.The industry players have low bargaining power of its buyers.This industry is very profitable.This industry is not profitable.

Southwest Airlines is recognized as an industry leader for exemplary customer service and has continued to add new ways to serve customers better than competitors. In doing so, it has focused on sustaining its competitive advantage through ________ excellence.Multiple Choicecustomeroperationalsustainableproductlocational

Then, explain why aircraft manufacturers give these models to airline executives