The proliferation of modern media options gives viewers the opportunityGroup of answer choicesto become well-informed voters and participantsto see even more contextualized news because websites provide more datato free ride and not pay for the news they consumeto choose news sources that aligns most with their views

One consequence of today's high-choice media system isMultiple Choicethat individuals are more informed.None of these answers are correct.that individual choice is actually more limited.a narrowing in the information divide.an increase in the number of people who use partisan outlets as their primary news source.

One special contribution of Internet-based news is that itMultiple ChoiceNone of these answers are correct.has expanded freedom of the press to a larger number of Americans.offers more unbiased reporting.provides slower, more deliberative reporting.prevents rampant editorializing.

Although mass media audiences are becoming increasingly fragmented, media fragmentation does have a major advantage. What is this advantage?Group of answer choicesIt is much easier to measure feedback from mass media audiences.Consumers are now highly susceptible to online advertising.It now costs less to reach a mass audience.It is now easier to reach small, highly targeted audiences.Consumers are now much more receptive to television advertising.

The combination of digital and online technology being used by news sources, politicians, and even people who aren’t reporters allows anyone to make or cover news. This has the effect ofGroup of answer choicesBlurring the line between reporting and opinion, making it difficult to be sure one is reading fact-based reportingEnsuring that an ever-increasing share of the population is informed of political eventsDriving news consumers to back reading printed newspapers they know they can rely on for factual reportingIncreasing the reliability and accuracy of news posted on social media outlets

Why is media coverage important in media relations? Group of answer choicesBecause it provides third party legitimacy and credibility, and is a cost-effective practice compared to advertisingBecause it can be manipulated by organisations for their own purposesBecause it’s free