Although mass media audiences are becoming increasingly fragmented, media fragmentation does have a major advantage. What is this advantage?Group of answer choicesIt is much easier to measure feedback from mass media audiences.Consumers are now highly susceptible to online advertising.It now costs less to reach a mass audience.It is now easier to reach small, highly targeted audiences.Consumers are now much more receptive to television advertising.
Question
Although mass media audiences are becoming increasingly fragmented, media fragmentation does have a major advantage. What is this advantage?Group of answer choicesIt is much easier to measure feedback from mass media audiences.Consumers are now highly susceptible to online advertising.It now costs less to reach a mass audience.It is now easier to reach small, highly targeted audiences.Consumers are now much more receptive to television advertising.
Solution
The major advantage of media fragmentation, despite the increasing fragmentation of mass media audiences, is that it is now easier to reach small, highly targeted audiences. This is because as media becomes more fragmented, it allows for more specific targeting of audiences based on their interests, behaviors, and demographics. This can lead to more effective and efficient advertising and communication strategies.
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