What is real-time bidding (RTB)?A type of online advertising where advertisers pay a fixed amount for each ad impression that is delivered.A method of buying and selling digital advertising space in bulk, at a pre-agreed price.A method of buying and selling digital advertising space in real time, on an impression-by-impression basis.A type of online advertising where advertisers pay a commission to publishers for each click on their ads.
Question
What is real-time bidding (RTB)?A type of online advertising where advertisers pay a fixed amount for each ad impression that is delivered.A method of buying and selling digital advertising space in bulk, at a pre-agreed price.A method of buying and selling digital advertising space in real time, on an impression-by-impression basis.A type of online advertising where advertisers pay a commission to publishers for each click on their ads.
Solution
Real-time bidding (RTB) is a method of buying and selling digital advertising space in real time, on an impression-by-impression basis. This means that every time a website loads and has spaces for ads, an auction takes place in real time to decide which ad will be displayed. The highest bidder gets their ad displayed. This process happens in milliseconds, so the user of the website does not notice it happening.
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