You have been asked to help a big e-commerce brand optimize their website for search engines. They currently have thousands of products listed on their website. What is your most appropriate first step?

Which of the following factors should you consider when optimising your website for search engines?Colour schemeRecycled contentInspiring business nameSite popularityQuestion 2 of 523851274What should be the first step of a structured SEO plan?Identifying your ad budgetBuying an analytics softwareSetting up your presence on social media sitesKeyword researchQuestion 3 of 523851274When it comes to search ads, which of the following could dictate how an ad will perform against a competitor?Social media followingBid valueDomain authorityAverage number of visitors to the company's websiteQuestion 4 of 523851274Fill in the blank:Short strings of specific keywords with low search volume are called ___________.Long-hair keywordsLong-tail keywordsHigh-relevance keywordsTop-tail keywordsQuestion 5 of 523851274Which of the following would be an ideal goal for an SEO plan?Increasing social media likes and followsIncreasing how many relevant people visit your websiteShowing your website to as many people as possibleBeing in first place in SERP for any keyword

How to improve web search uses experience. What are key points we have focus to give goodsearch experience

There are five parts of this exercise. Please complete all of them. Scenario: A shoe brand in Pakistan intends to optimize keywords on its various category web pages to improve its ranking on search engine result pages. The brand has hired you as an SEO expert to conduct keyword research, select keywords for specific categories, and write meta titles for the web page based on the selected keywords. Tasks: 1. Create an account on Google Ads and open keyword planner tool. 2. Select formal shoes category and search relevant keywords on Keyword Planner Tool. 3. Refine the keywords for “men” from “Gender”. 4. Select and highlight 5 keywords having minimum search volume of 100 per month. 5. Write meta title and meta description for 2 of the selected keywords. Guidelines: • You can select any shoe brand website in Pakistan and its product page. • You are required to perform tasks on Google keyword planner tool. • To refine keywords, select “men” from “gender” option under the refine section available on the right side of the keyword planner tool. • Write meta title within 50-60 characters and meta description within 150-160 characters. NOTE: 1. Create an MS Word file with screenshots of Task 1, 2, 3 & 4 and provide the solution of Task 5 in writing. 2. We will analyze your solution based on the steps that you would perform.

Which of the following factors should you consider when optimising your website for search engines?Colour schemeRecycled contentInspiring business nameSite popularity

A successful web-based strategy that helps a business spread the word about its web site and products is called ______________.