There are five parts of this exercise. Please complete all of them. Scenario: A shoe brand in Pakistan intends to optimize keywords on its various category web pages to improve its ranking on search engine result pages. The brand has hired you as an SEO expert to conduct keyword research, select keywords for specific categories, and write meta titles for the web page based on the selected keywords. Tasks: 1. Create an account on Google Ads and open keyword planner tool. 2. Select formal shoes category and search relevant keywords on Keyword Planner Tool. 3. Refine the keywords for “men” from “Gender”. 4. Select and highlight 5 keywords having minimum search volume of 100 per month. 5. Write meta title and meta description for 2 of the selected keywords. Guidelines: • You can select any shoe brand website in Pakistan and its product page. • You are required to perform tasks on Google keyword planner tool. • To refine keywords, select “men” from “gender” option under the refine section available on the right side of the keyword planner tool. • Write meta title within 50-60 characters and meta description within 150-160 characters. NOTE: 1. Create an MS Word file with screenshots of Task 1, 2, 3 & 4 and provide the solution of Task 5 in writing. 2. We will analyze your solution based on the steps that you would perform.

Sure, here is a step-by-step guide on how to complete the tasks:

1. Create an account on Google Ads:

   • Go to the Google Ads homepage.
   • Click on the "Start now" button.
   • Fill in the required information to create your account.

2. Open the Keyword Planner tool:

   • Once you're logged into your Google Ads account, click on the wrench icon in the top right corner.
   • Under the "Planning" section, click on "Keyword Planner".

3. Select the formal shoes category and search for relevant keywords:

   • In the Keyword Planner, click on "Discover new keywords".
   • Enter "formal shoes" in the search box and click "Get results".

4. Refine the keywords for "men" from "Gender":

   • On the results page, look for the "Refine keywords" section on the right side.
   • Click on "Gender" and select "Men".

5. Select and highlight 5 keywords with a minimum search volume of 100 per month:

   • Look at the "Avg. monthly searches" column for each keyword.
   • Select and highlight the keywords that have an average monthly search volume of at least 100.

6. Write meta title and meta description for 2 of the selected keywords:

   • For each keyword, write a meta title of 50-60 characters and a meta description of 150-160 characters. Make sure to include the keyword in both the title and description.

Remember to take screenshots of each step and include them in your MS Word file. For the last task, write the meta titles and descriptions in the Word file.