Which of the following statement is true? A brand’s expertise exerts more influence on consumers’ consideration and behaviour than its perceived trustworthiness.Credible sources have considerable impact on the acceptance of the message when the message is simple or easy to understand.Credible sources will have more impact when consumers hold their existing attitude with confidence.One of the most critical factors affecting whether a message is credible concerns whether it uses strong arguments.

The true statement among the options given is: One of the most critical factors affecting whether a message is credible concerns whether it uses strong arguments.

Here's a step-by-step explanation:

1. A brand’s expertise and its perceived trustworthiness both exert influence on consumers’ consideration and behavior. It's not necessarily true that expertise has more influence than trustworthiness. Both factors are important in different contexts.

2. Credible sources can have an impact on the acceptance of a message, regardless of whether the message is simple or complex. However, the complexity of the message can influence how much effort the consumer puts into processing it.

3. Credible sources can have an impact regardless of the confidence with which consumers hold their existing attitudes. However, if consumers are very confident in their existing attitudes, they may be less likely to be influenced by new information, even from credible sources.

4. The strength of the arguments used in a message is indeed one of the most critical factors affecting its credibility. Strong, logical, and well-supported arguments are more likely to be seen as credible and persuasive by consumers. Therefore, this statement is true.