A recipient of a message who sees the source as knowledgeable and experienced and trusts the source to give unbiased objective information, illustrates that there are two dimensions to credibility: ______.Multiple choice question.expertise and trustworthinessopinionated and forcefulhonesty and dishonesty

Which of the following is NOT a characteristic of source credibility? TrustworthinessExpertiseStatusReliability

Which of the following statement is true? A brand’s expertise exerts more influence on consumers’ consideration and behaviour than its perceived trustworthiness.Credible sources have considerable impact on the acceptance of the message when the message is simple or easy to understand.Credible sources will have more impact when consumers hold their existing attitude with confidence.One of the most critical factors affecting whether a message is credible concerns whether it uses strong arguments.

The term “value-added” best describes which dimension of credibility?Group of answer choicestrustworthiness (character)dynamismcompetencesensitivity

Trustworthiness, or the degree to which an audience member perceives a speaker as honest.Group of answer choicesTrueFalse

Item1Part 1 of 210pointseBookReferencesItem 1Required informationRequired informationSkip to questionLO 10-01: Describe the relationship between credibility and persuasion. Click the ► button to watch the video. Then, answer the questions that follow. Persuasion implies that you are communicating with someone whoMultiple Choicedoes not have any knowledge of the topic you’re talking about.is uninterested in hearing what you have to say.does not think or feel the same way as you do.is naïve.does not believe you are trustworthy.