a) Procter & Gamble (Max bar Soap): P&G uses a mix of direct and indirect channels. They sell their products directly to large retailers like Walmart and also use distributors and wholesalers for other retailers.

b) Indus Toyota Pakistan (Toyota Yaris Car): Indus Toyota uses a direct channel of distribution. They sell their cars directly to consumers through their dealership network.

c) Samsung (Mobile Phone): Samsung uses a mix of direct and indirect channels. They sell directly to consumers through their own stores and website, and also use retailers and online marketplaces like Amazon.

d) Mezan Beverages (Cola Next): Mezan Beverages likely uses indirect channels, selling their products to retailers and possibly wholesalers, who then sell to consumers.

e) Engro Foods (Olpers Milk): Engro Foods also likely uses indirect channels, selling their products to retailers and possibly wholesalers, who then sell to consumers.

The main FIVE attributes of a product compared to those of a service are:

1) Tangibility: Products are tangible, which means they can be seen, touched, and felt. For example, a Max bar soap is a tangible product.

2) Perishability: Services are perishable in nature, which means they cannot be stored, saved, returned, or resold once they have been used. For example, a car repair service is perishable.

3) Ownership: A product can be owned once it is purchased, while a service is just used for a certain period of time. For example, a Toyota Yaris car can be owned, but a car rental service can only be used for a certain period.

4) Standardization: Products are typically standardized, meaning each unit is the same as the next. Services, on the other hand, can be customized to the individual customer. For example, every Samsung mobile phone of the same model is identical, but a mobile phone repair service can vary based on the specific problem and model of the phone.

5) Involvement: Products are often produced in a factory and then sold to consumers, while services often involve the consumer in the production process. For example, Olpers Milk is produced in a factory, while a cooking class service involves the consumer in the production of the final result.

Question

a) Procter & Gamble (Max bar Soap): P&G uses a mix of direct and indirect channels. They sell their products directly to large retailers like Walmart and also use distributors and wholesalers for other retailers.

b) Indus Toyota Pakistan (Toyota Yaris Car): Indus Toyota uses a direct channel of distribution. They sell their cars directly to consumers through their dealership network.

c) Samsung (Mobile Phone): Samsung uses a mix of direct and indirect channels. They sell directly to consumers through their own stores and website, and also use retailers and online marketplaces like Amazon.

d) Mezan Beverages (Cola Next): Mezan Beverages likely uses indirect channels, selling their products to retailers and possibly wholesalers, who then sell to consumers.

e) Engro Foods (Olpers Milk): Engro Foods also likely uses indirect channels, selling their products to retailers and possibly wholesalers, who then sell to consumers.

The main FIVE attributes of a product compared to those of a service are:

1) Tangibility: Products are tangible, which means they can be seen, touched, and felt. For example, a Max bar soap is a tangible product.

2) Perishability: Services are perishable in nature, which means they cannot be stored, saved, returned, or resold once they have been used. For example, a car repair service is perishable.

3) Ownership: A product can be owned once it is purchased, while a service is just used for a certain period of time. For example, a Toyota Yaris car can be owned, but a car rental service can only be used for a certain period.

4) Standardization: Products are typically standardized, meaning each unit is the same as the next. Services, on the other hand, can be customized to the individual customer. For example, every Samsung mobile phone of the same model is identical, but a mobile phone repair service can vary based on the specific problem and model of the phone.

5) Involvement: Products are often produced in a factory and then sold to consumers, while services often involve the consumer in the production process. For example, Olpers Milk is produced in a factory, while a cooking class service involves the consumer in the production of the final result.

Knowee AI · Accepted Answer