Which of the following is NOT TRUE about the Generation Y cohort?1 pointThey are independent and don't depend on social networking to connect with other members of their cohort.They appreciate free content, access to wireless internet, and customization.They account for 30% of the population.They were born between 1977 and and 1997.6.Question 6

What are some characteristics of Generation Y?Multiple choice question.They tend to marry young and in large numbers.They are more skeptical about what they hear in the media than their parents.The older members of the group are referred to as "tweens."They are the first generation of latchkey kids.

Which generational cohort is also known as “digital natives”?Multiple choice question.Generation ZBaby BoomersGeneration YGeneration X

hich generational cohort was born between 1946 and 1964?Multiple choice question.Digital NativesGeneration XBaby BoomersGeneration Y

A marketer that uses social media sites to engage potential customers is most likely targeting which demographic group?Multiple ChoiceGeneration ZGeneration XSilent GenerationMillennialsBaby Boomers

Which of the following generational cohorts consists of people born between 1966 and 1971?Multiple choice question.Generation YTweensBaby BoomersGeneration X