A marketer that uses social media sites to engage potential customers is most likely targeting which demographic group?Multiple ChoiceGeneration ZGeneration XSilent GenerationMillennialsBaby Boomers
Question
A marketer that uses social media sites to engage potential customers is most likely targeting which demographic group?Multiple ChoiceGeneration ZGeneration XSilent GenerationMillennialsBaby Boomers
Solution
The marketer is most likely targeting Generation Z and Millennials. These two groups are the most active and engaged users on social media platforms. Generation Z, in particular, has grown up with social media and uses it as a primary means of communication, entertainment, and information gathering. Millennials, who came of age as social media was becoming popular, also use these platforms extensively. While Generation X, Baby Boomers, and the Silent Generation do use social media, their usage is typically less frequent and they are less likely to use it as a primary source of information or communication.
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